Description
This experience exposes learners to the challenges associated with localization of strategy in a healthcare business organization, touching on regulation, culture, and other issues common in new market penetration. Learners are exposed to the efforts invested to make an impact on the diabetes pandemic, by using digital tools, and mindset changing efforts. A written case and an interactive documentary experience take learners to Egypt and Abu Dhabi. The case invites participants to an immersive visit of medical clinics and a deeper understanding of the impact of modern lifestyles on the health of populations, as well as the efforts to help rectify this reality.
Type of experience
Interactive Documentary
Learning areas
Leadership
Strategy
Marketing
Entrepreneurship
Operations & Supply Chain
Unique features
Questions
90 min
19 min
Recommended learning time
Duration of VR
Learning objectives
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Localizing strategy
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Creating synergies through strategic partnerships
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Building effective service strategies
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Impactful practices in customer management
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Market penetration through service adaptation
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Healthcare systems management
Creators
Chengyi Lin, Ridhima Aggarwal, Ithai Stern, Daniel Landau, Alon Epstein