Description
Katie and TJ are best friends getting ready to compete in a surfing competition. Unfortunately, they discover they have arrived at the wrong beach. Things get even more complicated as they encounter a series of challenges preventing them from getting to the competition on time. Will participants be able to help these unlucky friends to solve their problems? Through a series of interactive interfaces and innovative ways, participants will select options and objects in the virtual sphere.
This immersive experience will reveal assumptions and biases that limit creative thinking. Participants will be challenged to think “inside the box” to look for solutions from the systematic creativity toolbox.
Type of experience
Immersive simulation
Learning areas
Marketing
Innovation
Entrepreneurship
Unique features
Questions
Behavioral analytics
90 min - full course
~20 min
Recommended learning time
Duration of VR
Learning objectives
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Experience the barriers to creative thinking
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Acquire ”inside the box” creativity tools
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Improve creativity with systematic inventive thinking
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Apply the systematic approach to various problems and business cases
Creators
Jacob Goldenberg (Reichman University, Arison School of Business)