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Description

Katie and TJ are best friends getting ready to compete in a surfing competition. Unfortunately, they discover they have arrived at the wrong beach. Things get even more complicated as they encounter a series of challenges preventing them from getting to the competition on time. Will participants be able to help these unlucky friends to solve their problems? Through a series of interactive interfaces and innovative ways, participants will select options and objects in the virtual sphere.    

This immersive experience will reveal assumptions and biases that limit creative thinking. Participants will be challenged to think “inside the box” to look for solutions from the systematic creativity toolbox.

Type of experience

Immersive simulation

Learning areas

Marketing

Innovation

Entrepreneurship

Unique features

Questions

Behavioral analytics

90 min - full course

~20 min

Recommended learning time
Duration of VR
Learning objectives
  • Experience the barriers to creative thinking 

  • Acquire ”inside the box” creativity tools 

  • Improve creativity with systematic inventive thinking 

  • Apply the systematic approach to various problems and business cases

Creators

Jacob Goldenberg (Reichman University, Arison School of Business)

Surfs Up! Designing Effective Solutions

A systematic approach to creativity & ideation
Experience segments - 3

Produced by:

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