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Description

Take a virtual tour of Tekka Market, Singapore’s most vibrant wet market. Follow shoppers and vendors in their daily routine, and do a walk through of different stalls selling vegetables, seafood, meat, and spices. In this experience learners analyze and locate areas where they think service and experience can be improved, applying insights to their own reality.

Type of experience

Site visit

Learning areas

Operations & Supply Chain

Entrepreneurship

Marketing

Innovation

Unique features

Questions

60-120 min

~22 min

Recommended learning time
Duration of VR
Learning objectives
  • Learn how to create delightful, convenient, and sustainable customer journeys

  • Apply the design thinking model to generate innovation

  • Generate effective initiatives to create better customer experiences

Creators

Manuel Sosa, Daniel Landau, Alon Epstein

The Tekka Market Journey

Customer centric innovation
Experience segments - 6
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