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Description
Take a virtual tour of Tekka Market, Singapore’s most vibrant wet market. Follow shoppers and vendors in their daily routine, and do a walk through of different stalls selling vegetables, seafood, meat, and spices. In this experience learners analyze and locate areas where they think service and experience can be improved, applying insights to their own reality.
Type of experience
Site visit
Learning areas
Operations & Supply Chain
Entrepreneurship
Marketing
Innovation
Unique features
Questions
60-120 min
~22 min
Recommended learning time
Duration of VR
Learning objectives
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Learn how to create delightful, convenient, and sustainable customer journeys
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Apply the design thinking model to generate innovation
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Generate effective initiatives to create better customer experiences
Creators
Manuel Sosa, Daniel Landau, Alon Epstein
The Tekka Market Journey
Customer centric innovation
Experience segments - 6
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